ABOUT FACE
SERVICES
About Face is a bold beauty brand redefining self-expression through makeup. Founded by Halsey, it’s known for high-pigment color, playful textures, and vegan, cruelty-free formulas for all genders. From vivid eye paints to dewy skin enhancers, About Face breaks the rules of beauty with creativity, color, and confidence.
Product Launch Images
Product E-comm Images
Product Texture Images
Editorial Product Images
Product Videos
We’ve partnered with About Face on four recent product launches, creating fresh, compelling visuals that brought each release to life. From campaign rollouts to retail integration, our creative assets supported the brand’s broader marketing strategy across e-commerce and Ulta, both online and in stores nationwide.
The Challenge
What We Did
Product Photography:
Created crisp, editorial product visuals with an emphasis on color and finish. Designed to integrate seamlessly across web, email, ads and print.
E-commerce Photography
Produced clean, high-quality product imagery optimized for seamless integration across About Face’s website and Ulta’s online retail platform.
Motion Content:
Produced short-form videos that showcase the product’s true color and beautiful texture, complementing the still images. Created specifically for social and digital platforms, these assets enhance product visibility and engagement.
Texture Photography:
Captured macro details that highlighted formula performance, payoff and finish in a way that felt modern and elevated.
